How to Start a Podcast Toolkit
WHAT YOU’LL NEED [TO START]:
microphone w/ USB + pop filter
digital audio workstation (DAW)
headphones
stereo splitter
hosting site
email list
logo
WHAT YOU’LL WANT [TO GROW]:
tripod
green screen + lights
recording desk + chairs
iPads
soundproofing
website
dynamic microphones + stands
Key Terms:
Digital Audio Workstation (DAW) - a software interface used to engineer audio tracks (Logic Pro x, Garageband, Audacity, etc).
Cost Per Mille (CPM) - the amount traditional sponsors pay for every thousand downloads.
Really Simple Syndication (RSS) - a centralized location for content published on multiple platforms.
Types of Sponsorships:
Referral deals offer percentages or base earnings per sign-up, while traditional deals usually offer payouts by Cost Per Mille (CPM).
According to The Atlantic, advertising costs between $25 and $40 for every thousand listeners.
Examples:
15 second pre-roll: $25-30/CPM
60 second mid-roll: $35-40/CPM
30 second post-roll: $30-35/CPM
Notes:
How to Record Interviews w/ Remote Guests:
pre-record Zoom/Skype/Hangouts conversation or ask guest to record locally (if they have a microphone) and share audio for editing
How to Obtain a Really Simple Syndication (RSS) Feed for Distribution:
upload to hosting site (SoundCloud, Anchor, Simplecast), retrieve RSS from settings, copy link into distribution services (iTunes/Spotify)
How to Build an Audience:
upload to multiple platforms (SoundCloud, iTunes, Spotify, YouTube)
engage listeners on social media
create consistent, quality content
network with other podcasters
develop an email list for updates
How to Maximize Monetization:
create paid membership tiers on Patreon
sell sponsorships + ads
syndicate to YouTube
release products/merchandise
advertise on other platforms
For more information, check out the links below:
What are RSS Feeds and How do they Work | Podcast RSS Feed
How to Start a Podcast in 2020: Podcasting for Beginners
HOW TO BUILD A QUALITY DIY HOME YOUTUBE STUDIO SETUP!
Budget Studio backdrops // $40 Brick & Wood backgrounds
Network quality YouTube & Podcast studio — at home?
DIY Home Podcast Studio - My YouTube & Podcast Equipment, Podcast Microphone & Home Studio Equipment
How to record a podcast online and interview guests remotely!
Why So Many Podcasts Are Brought to You by Squarespace
